Stellers Gallery - Web Site Design Success Story

Desiring to redefine their online identity, effectively promote new artists and artwork, as well as increase employee efficiencies, Stellers Gallery, one of the Southeast's premiere art galleries, turned to Livingston & Partners to assist in developing a user-friendly website for visitors and content editors.

Defined by a streamlined interface that highlights the artist's work instead of the website's design, visitors can now quickly view the galleries portfolio of artists and artwork, drill-down to view hi-resolution original and reproductions, read artist biographies, as well as search for artwork by the artist's name, medium, size of work, price range, and/or subject.

In addition, users can subscribe to receive updates when artwork is posted from their favorite artists as well as view helpful resources such as how to professionally hang artwork.

Administration tools have been provided for the staff to add, edit, and delete new artists, artwork, and artist biographies, sort how the artwork is displayed, as well dynamically create featured artists and Flash sideshows on the home page.

Where paying for outside help was needed for the previous website, gallery staff can now easily add content using user-friendly administration tools without worrying about degrading the look and feel of the web site.

Results from the new design have been dramatic. Sales to first-time clients, as well as clients outside the Southeast, have substantially increased, and traffic within the first month of going live has increased ten-fold.